oldschool is
the journey through the past to the future
tradition, quality and craft
the story and playing
oldschool is the brand
We have led second workshop for Design & Art academy organized by the Museum Kampa and non-profit organization Dialog Jessenius, this time on theme "Shirt as a phenomenon". At the outset we clarify the historical development of the shirt and the division by types of uses and styles. Students were then tasked to create a white shirt for yourself or for a specific member of the band. Entire course and final products have been documented by students from the photographic workshop.
foto Mira Friedrichová









Our brand was chosen to be a fashion ambassador at 30th Ukrainian fashion week – within EuroFashion project. We will present our new collection 2012/2013. EuroFashion project is hosting 16 countries and the whole idea is connected to Euro football championship, each country has a fashion ambassador as well a soccer team. Ukrainian Fashion Week as one of the most important East European Fashion week presents its EuroFashion Project uniting Fashion, Culture, Art, Sport and Music in extraordinary showcases, particularly on the 19th and 20th March 2012.

We have got an invitation to be a part of MASHUP evening in Hub Prague, cooworking space. Mashup is an evening based on an idea of PechaKucha and Ignite. There are presentations of interresting projects in duration of 10 slides, each for 20 seconds. We are glad to a part of this. Thanks!





New eshop in PRODUCTS












Oldschool got quest, invent the concept and create a series of photography, which underline the atmosphere of the products the Grund Company. Bathroom carpets installed in three scenes, water, meadow and jungle. Adam and Pavel were in charge of the overall styling and directing photo shoots. We thank Katarze and Czechdesign.cz for lending models and white blocks. Below are a few snapshots from the photo shooting.
www.grund.cz




Teacher was the theme for the September issue of the magazine ČILICHILI Vodafone. Therefore Oldschool (Adam a Pavel) were approached, to create a concept, styling and layout for the fashion editorial of the magazine. Below are a few snapshots from the photo shooting.










Oldschool is presenting the choice of books and magazines from all around the world, mainly from small independent publishers, as a part of "Book the Book" at gallery Školská 28, Prague.
www.book-the-book.com
www.skolska28.cz










From 9.5. to 30.5.2011 we were organizing a cultural event - concept store and lectures, called "We are closing in 21 days". The concept store was located downtovn of Prague in the gallery Czechdesign, Vojtěšská 3. Lectures took place in the Czech center, Rytířská 31, Prague. We invited 4 speaker from around Europe to speak about fashion and graphic design - Miho Watanuki, Isabel Carvalho, Ruiné magazine and Yasmin Keshmiri Hejduk from Minty Koncept Club.
www.bfeditora.pt
www.ruine-magazin.de
www.minty.cz

















Oldschool members were involved in taking Partition movie. Director is a graduate of London film school Emile Rafael. Movie is produced by Sonicfox Prague. Hanka and Pavel finalize the look of whole story by costume styling. Longer part of a storyline takes place in the beginning of 60’s in USA. Thanks to Zdeňka Imreczeová, Pavlína Nedělová and Iveta Strnadová for lending original clothes and accessories.
http://vimeo.com/22651980z







Oldschool group has accepted an open call from artist run space Het Wilde Weten (Rotterdam) to participate at Wild Book Market - WBM. After a very succesful first edition, this year WBM will take place during Art Rotterdam in 2011. Oldschool will present the publication Oldschool No.2. Opening: 11 February 2010 19:00 – 21:00h Open: Saturday 12 – Sunday 13 February 2011 from 14:00 – 19:00h
www.artrotterdam.nl
For the first time Oldschool was taking part of the international festival of contemporary art Tina-B. We were presenting in an unusual way our new collection „School project spring/summer 2011“ as a large format photography montage and a book „Oldschool no.2“. Festival is running in between 7.10. and 24.10. of November 2010. Our presentation is exhibited in the section „On the Road“ in Czech Center, Prague, Rytířská street 31. The project was suported by OK GROUP s.r.o.






Oldschool members were involved in taking music video for a song “Digin’ my Grave” from Czech music band - Night. Hanka and Pavel finalize the look by costume styling for whole Story, which is about mad garden party full of bizarre figures and situations. Script and direction by Veronika Šafránková.






Old school designers were addressed by server Czech Original Fashion for participation on a project to create new look of young czech band Johny Said the Number. They designed small collection of accessories: hat (original design), braces (original design), shoes – redesign of classical Convers sneakers The band represent the project on Summer 2010 music festivals in Czech republic.






As a part of last years exhibition in Lepizig, “Thanks for Sharing”, there is a catalogue printed now. Oldschool No.1 publication is mentioned there as well.

The catalogue of our groupe Oldschool N.1, was exhibit on fair of low-cost (low budget) press in Leipzig, in gallery D21. Exhibition showed around 300 magazines and author’s (copyright) press from all around the world. Exhibition was accompanying the one-day symposium about graphic design. We very appreciate our participation and we are so thankful to the curators for opportunity of presentation. Gallery D21 is worth to visit.






Old school hand bag “File” on selective presentation of contemporary Czech design Palladium and Czech Design Display, which is extraordinary cooperation between commercial (trade) center and not-governmental organization czechdesign.cz, supporting Czech design. Our handbag is placed in very good company of the products from young Czech designers. Open from 8. 4. until 30. 5. 2010 in commercial (trade) center Palladium on Náměstí Republiky.



We decide to go to the Berlin to the Mecca of contemporary design to offer our product in local shops. With Oldschool handbags and our new catalogue, we went cross-important places and had a success.





